VIDEO MARKETING

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VIDEO MARKETING •

Identifying your target audience

During the first meeting with a client, we are trying to know more about your product or service and about who you want to reach with a video strategy and why.
Also consider which types of videos you need to produce: product videos, customer testimonials, explainer videos, and more.

Creating a video message that resonates with your target audience

Creating a video in general it’s a simple process, but if you are trying to help people with your offer which you are also trying to sell it should tell a story that will engage viewers and keep them interested.
That’s why at this stage of the production process we are also using our team’s psychology and marketing background to endear your customers with your company mission, products, or services you provided.

Finding the right platform and developing an effective distribution strategy

We analyze and suggest what social media platforms your target audience uses and where your video will get the most views and engagement, how to create a brand voice so your customers will stay at chosen platform even after they will make a buy.
After that, we are helping to choose what channels will reach the most people and optimize for search by using relevant keywords, meta tags, and descriptions to ensure your video gets in front of the right audience. 

Monitoring and adjusting the strategy

We are monitoring your video’s performance and analyzing metrics such as views, engagement, and conversions to adjust your video marketing strategy based on the data we collect to improve future numbers and reach your long-term business goals.

For us, it’s very important to be not only your contractor in video production but a tool in growing your business and keeping a good image of it after finishing our collaboration.